In my first leadership role, I had a direct report we’ll call Barbara.
Her entire job was scanning documents and loading them onto a local database.
That’s it.
In our first 1:1 — probably not my best move — I said, “Scanning documents all day, I don’t know how you don’t go insane.”
She didn’t hesitate. “Oh yeah, Chris. It’s awful.”
So I asked her what she actually wanted to do.
She said she wanted to design and build websites.
Nine months and three courses later, she was building internal sites for us.
Something we needed anyway.
But the bigger change was that she was noticeably happier — and delivering far more value.
What Barbara taught me: every company has people who want to do more. They just need a spark.
We rarely give it to them, because they aren’t flagged as future senior leaders.
Yet they’re the backbone of the company, and the majority of the workforce.
That’s why we built Enluma AI.
For the people who want to do more but never get the spark — early- and mid-career leaders, and leaders at small and mid-sized businesses who get left out of development entirely.
Give the majority the support normally reserved for a select few, and you create meaning and purpose at scale.
Even a 5% lift is profound.
5% across 100 salespeople. 15 seconds off a drive-thru order at a national chain. That’s millions of dollars a year — with the same people you already have.
More fulfillment. More growth. Real business value.
All from a spark most people never get.
Enluma AI launches August 28. Founding rate is currently $50/month ($400/year) — then it moves to $80/month at launch. Link in comments.
Let’s provide a spark for the people that need it and transform businesses with the people they already have.